Nearly every news article, portfolio, business... practically every webpage, has the social networking badges we've all come to know. Even if you aren't familiar a specific badge (visit an Asian webpage), you understand the concept, the what's what. It's like if you go to another country, you can at least appreciate the function of road signage. Actually, you're more likely to decipher what the signs mean, even if they're in another language (*I'll return to this idea later). Social media hubs are not just the cultural norm, they are becoming (if not already) a standard of web-life.